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The World's Finest Scooter |
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Fate |
Bought and closed by
BLMC |
| Successor |
Scooters India Limited |
| Founded |
1947 |
| Defunct |
1972 |
| Headquarters |
Milan, Italy |
| Key people |
Ferdinando Innocenti |
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Industry |
Scooter |
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Products |
Lambretta and Lambro |
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Parent |
Innocenti |
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Automobile
Products of India / Scooters India Ltd |
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The Indian government bought the factory for essentially the same reasons
that Ferdinando Innocenti had built it after the War. India was a country with
poor infrastructure, economically not ready for small private cars yet with a
demand for private transport.
Automobile Products of India or API, set up at
Bombay (now Mumbai) and incorporated in 1949, began assembling Innocenti-built
Lambretta scooters in India post independence. They eventually acquired licence
of the Li150 series 2 model, of which they began a full-fledged manufacture in
India from the early sixties onwards. They redesigned and renamed the same model
as the "Lamby 150", following their loss of the licence over the "Lambretta"
brand name that was acquired by Scooters India Ltd. The Lamby 150 was
complemented by a short-lived indigenous version of the TV 175 series 2, badged
as "MAC 175". During the early 1980s, API also manufactured the last remodeled
version of their Lamby, called as Lamby Polo. Lamby Polo was a 150 cc scooter,
which looked sleek with sharp corners and edges, but this was a big flop in the
market, and very few were manufactured. API has infrastructural facilities at
Mumbai,
Aurangabad, and Chennai but has
been non-operational since 2002. In 1972, Scooters India Ltd., or S.I.L. a state-run enterprise based in
Lucknow, Uttar Pradesh,
bought the entire manufacturing rights of the last Innocenti Lambretta model,
the GP 150. Production began a couple of years later. The Indian GP versions
however were renamed as the "Vijay Super" despite S.I.L's rights over the
Lambretta brand name. They stopped producing scooters in 1998. Scooters India Ltd. production now centers on a 3-wheeler pick-up truck
powered by the Lambretta engine, named as "Vikram". |
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| Founded |
1972 |
| Headquarters |
Bombay / Lucknow,
India |
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Industry |
Scooter |
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Products |
Lambretta, Lamby, Vijay, Vikram, Lambro |
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Website |
Scooters India |
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Scooters India forward sold the Innocenti
/ BMC derived patents, brand and
manufacturing rights to an Indian businessman, who planned to start production
again in Korea with
BMW engines for the European market, but 2-stroke Vespa engines for the
American market. In light of environmental legislation, this was simplified to
an all new line up of BMW powered machines in the 50cc to 150cc range.
Scooters India in 2003 licensed Khurana Group USA LLC to manufacture and
distribute scooters in the United States under the Lambretta brand. The first
release in 2008 includes a contemporary design 49cc DUE50, a 49cc UNO50 and a
150cc UNO150.
There are still clubs across Europe and the UK, both national and local
clubs, devoted to the Lambretta scooter. The clubs still participate and
organize ride outs and rallies which regularly take place during weekends over
the summer months and have high attendance, some rallies achieve 2,500 paying
rally goers. Across the UK there are many privately owned scooter shops which
deal with everything Lambretta, from sales, services, parts, tuning, performance
and complete nut and bolt restorations.
The Lambretta scooter is constantly growing in value, their rarity and
increased demand means that a standard LI 150 series 3 (known as the standard
scooter) in good condition will fetch over £3,000 ($5,950) whereas the rarer
models of Lambretta e.g. the TV200 in mint condition has been sold for sums of
up to £12,000 ($23,750).
In Brazil, “lambreta” is used as a synonym for “scooter”, being listed at the
Novo Dicionário da Língua Portuguesa, one of the country’s main
dictionaries, as a noun / substantive.
The small village of Rodano, near
Milan, hosts the biggest Lambretta museum in Europe and the Innocenti archives.
In the collection are also several non-Lambretta scooters, including some first
models from the 1910s and US Army scooters parachuted over Normandy in 1944. In
Weston-super-Mare, England,
there is a
Lambretta Scooter Museum which houses a total of 61 Lambretta models - at
least one from each year between October 1947 through to May 1971. It also
houses a large amount of Lambretta memorabilia. This museum and collection was
sold in early 2007 and re-opened on
8 August 2008 following
refurbishment.
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Construction and
Models
Like Vespas, Lambrettas have 3 or 4 gears
and
two stroke motors with capacities ranging from 49cc to 198cc. Most
two-stroke engines require a mixture of oil with the gasoline in order to
lubricate the piston and
cylinder.
Unlike the Vespa, which was built with a unibody chassis pressed from sheets
of steel, Lambrettas were based around a more rigid tubular frame, although the
'J' series model produced from 1964 through 1971 did have a monocoque body.
Early versions were available in 'closed', with fully covered mechanicals or
'open', with minimal panels and thus looking like an unusual motorcycle. The
model A and model B were only available in 'open' style. The D models were noted
for their torsion bar rear suspension, the D model outsold every other 2 wheeled
vehicle combined at its peak. (For the latter, see
Ruth Orkin's famous photograph American Girl in Italy´.)
The much greater success of the 'closed' version confirmed that riders wanted
protection from the weather and a clean looking machine.
Along with the Vespa, Lambretta was
an iconic vehicle of the 1950s and 1960s when they became the adopted vehicle of
choice for the UK youth-culture known as
Mods. The character Jimmy from the influential scooter movie
Quadrophenia rode a Lambretta Li 150 Series 3. Of the 1960s models, the TV (Turismo
Veloce), the
Special (125 and 150), the
SX (Special X) and the GP Grand Prix are generally considered the most
desirable due to their increased performance and refined look, the 'matt black'
fittings on the GP model are said to have influenced European car designs
throughout the 1970s. These three models came with a front disc brake made by
Campagnolo. The TV was the first production two-wheeled vehicle with a front
disc brake in the world.
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Lambretta was a line of motor scooters originally
manufactured in Milan, Italy by Innocenti but also manufactured under licence by
Société Industrielle de Troyes (S.I.T.) in France, NSU in Germany, Serveta in
Spain, API in India, Pasco in Brazil, Auteca in Colombia and Siambretta in
Argentina. In 1972, the Indian government bought the Milanese factory and the
rights to the Lambretta name, creating Scooters India Limited (SIL). Today, the
Innocenti brand name rights are owned by Fiat whereas the oldest Lambretta and
Lambro trademark registrations are owned by Lambretta Consortium and are
licensed to various companies who want association with the iconic brand.
History
In 1922, Ferdinando Innocenti of Pescia built a
steel-tubing factory in Rome. In 1931, he took the business to Milan where he
built a larger factory producing seamless steel tubing and employing about
6,000. During the Second World War, the factory was heavily bombed and
destroyed. It is said that surveying the ruins, Innocenti saw the future of
cheap, private transport and decided to produce a motor scooter – competing on
cost and weather protection against the ubiquitous motorcycle.
Concept
The main stimulus for the design style of the
Lambretta and Vespa dates back to Pre-WWII Cushman scooters made in Nebraska,
USA. These olive green scooters were in Italy in large numbers, ordered
originally by Washington as field transport for the Paratroops and Marines. The
US military had used them to get around Nazi defence tactics of destroying roads
and bridges in the Dolomites (a section of the Alps) and the Austrian border
areas.
Aeronautical engineer General Corradino
D'Ascanio, responsible for the design and construction of the first modern
helicopter by Agusta, was given the job by Ferdinando Innocenti of designing a
simple, robust and affordable vehicle. It had to be easy to drive for both men
and women, be able to carry a passenger and not get its driver's clothes soiled.
The design
D'Ascanio, who hated motorbikes, designed a
revolutionary vehicle. It was built on a spar-frame with a handlebar gear change
and the engine mounted directly on to the rear wheel. The front protection
"shield" kept the rider dry and clean in comparison to the open front end on
motorcycles. The pass-through leg area design was geared towards women, as
wearing dresses or skirts made riding conventional motorcycles a challenge. The
front fork, like an aircraft's landing gear, allowed for easy wheel changing.
The internal mesh transmission eliminated the standard motorcycle chain, a
source of oil, dirt and aesthetic misery. This basic design allowed a series of
features to be deployed on the frame which would later allow quick development
of new models.
However, General D'Ascanio fell out with
Innocenti, who rather than a moulded and beaten spar frame wanted to produce his
frame from rolled tubing, there by allowing him to revive both parts of his
pre-War company. General D'Ascanio disassociated himself with Innocenti and took
his design to Enrico Piaggio who produced the spar framed Vespa from 1946.
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